prime-time is my Bachelor project based on the topic of one's own death. My BA partner Sophie Anderhub and I developed an immersive space that transfers a feeling of non-existence to visitors and enables them to empathize with a world in which they physically do not exist anymore. prime-time invites interested public to come to terms with their own finiteness and death.
ZHdK – Bachelor Project, 2021
prime-time.spaceDiplome Design ZHdK, 2021
Death has become more and more accepted in a social context during the past few years. The Covid-19 pandemic, emerging pop culture genres as well as growing disinterest in religion might be reasons for it. Therefore the taboo is breaking slowly.
Our own death however is still intangible as it will happen sometimes in the future and we only know it vicariously.
prime-time triggers a feeling of non-existence in visitors and enables them to empathize with a world in which they are dead. From a dark room, participants individually observe and eavesdrop on a public situation in which they are not physically present. An additional voice confronts visitors with fundamental questions about their own existence and finiteness.
Finally, a certificate of the experience can be printed out, which encourages discussion and exchange.
© Edna Hirsbrunner 2021